Media

New trend in the art world
New trend in the art world 01.08.2018

A virtual reality specialist website VRFocus describes how ArtVR works. The media underlines the new trend that museums and art galleries follow: they use immersive technology to better engage with visitors and reach new audiences. The VRTech Group and Tretyakov Gallery cooperation is a success story.

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BBC about ArtVR
BBC about ArtVR 30.07.2018 // BBC

BBC wrote about ArtVR project, developed by VRTech and distributed by Neurogaming: Visitors to the State Tretyakov Gallery in Moscow are using virtual reality to explore the studios of two 20th Century Russian artists. Wearing a VR headset, users can create compositions, put colours on a canvas and upload the result to social media. When users wear the VR headset, they can walk around the recreated studios of Natalia Goncharova and Kazimir Malevich.

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